The effectiveness of events

Mass media (TV, radio, print) are losing their impact. Like direct mail and telemarketing, they are "intrusive advertising".  Events and exhibitions provide a non-intrusive opportunity for face-to-face engagement with prospects and customers. 

Event customers are actively looking to buy. 

Events can be used to realise any or all of your marketing objectives.  You can use events for generating direct sales, database building, account management, entertainment, market research, recruitment, brand building, customer loyalty, product launch and demonstrations.

Around 80% of trade show visitors have responsibility for making organisational purchases.  These are often the people you cannot reach through other means.  People use trade shows to make buying decisions.
Events bring brands alive.  At an exhibition or event you can see it, touch it, try it, smell it, feel it, taste it, hear it and, just as importantly, order it, buy it, love it!